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Helping retailers win in their markets

Our people

Greg Kelly

Senior Partner, Atlanta
Leads the Consumer Packaged Goods Practice globally and works with apparel, consumer goods, and retail companies, as well as restaurants, on...

Sajal Kohli

Senior Partner, Chicago
Leads the Retail Practice in the Americas guiding digital, omnichannel, and operational transformation for retailers globally

J?rn Küpper

Senior Partner, Cologne
Leads our Western European Consumer Packaged Goods and Retail Practices, implementing winning strategies and supporting organizational structures...

Impact stories

Featured insight


Perspectives on retail and consumer goods, Number 7

– The seventh edition offers some of our latest thinking on the trends and disruptions reshaping the consumer sector.

Featured Perspective

Powerful pricing: The next frontier in apparel and fashion advanced analytics

The competitive landscape in apparel is shifting rapidly as new price leaders capture market share. Our pricing solutions optimize pricing in a fast-changing market environment. Periscope Price Advisor optimizes price setting across large assortments by simulating the impact of new prices with live data.

Featured books


Reshaping retail: Why technology is transforming the industry and how to win in the new consumer driven world

– This book reports the results of a global research effort that McKinsey has undertaken to make sense of the digital revolution... in retail. The authors anchor their analysis in the origins and underlying workings of the retail business model, the technology drivers that are changing it permanently, and the likely development of the retail sector in the coming years.

Retail marketing and branding: A definitive guide to maximizing ROI

– This book offers retail leaders practical ways to improve their marketing function's performance to drive corporate growth. Practical... guidelines and case examples make it an accessible guide for all consumer-minded retailers.

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