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Media & Entertainment Insights


How do emerging technologies affect the creative economy?

– Research suggests some ways artificial intelligence, augmented reality, virtual reality, and blockchain are reshaping creative work.

The CEO of IRIS.TV on personalization and keeping audiences engaged

– Consumers today are savvy and expect personalization, especially when viewing ads. Field Garthwaite, cofounder and CEO of IRIS.TV,... discusses how machine learning can help marketers deliver more relevant and noninvasive video content.

Tuning in to value: How Sky redesigned its set-top box for the circular economy

– An executive explains how the pay-TV company saved money and pleased customers by designing hardware for repair and reuse.
Interview - McKinsey Quarterly

How NBCUniversal is creating ‘pull’ for analytics

– To realize the full potential of data analytics, start with your people and their needs, says Cameron Davies, the company’s... head of corporate decision sciences.

AI in storytelling: Machines as cocreators

– Computers don’t cry during sad stories, but they can tell when we will.

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How tech giants deliver outsized returns—and what it means for the rest of us

– Networks and platforms reign within high tech, media, and telecom. Understanding the sector’s dynamics is increasingly important for executives in all industries.

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When the content consumer is king

– With competition as fierce as ever, media companies and marketers must relentlessly engage consumers to win them and keep them.
Commentary - McKinsey Quarterly

Building data-driven culture: An interview with ShopRunner CEO Sam Yagan

– Sam Yagan, current ShopRunner CEO, cofounder of OkCupid, and former Match Group CEO, discusses the importance of culture for driving... data-based decision making, innovation, and, ultimately, company success.
Article - McKinsey Quarterly

AI’s growing impact

– Smart machines are giving storytellers and risk managers alike a helping hand.

Augmented and virtual reality: The promise and peril of immersive technologies

– Immersive technologies, namely virtual and augmented reality, will fundamentally alter how we interact with content.

We are wrong about millennial sports fans

– Millennials enjoy sports just as much as members of other generations. It’s the way they consume sports that matters.

How can creative industries benefit from blockchain?

– Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome.

Global Media Report 2016

– Our annual review of the global media landscape, drawing from our proprietary database.

Global Media Report 2015

– The world of media is changing at a rapid pace. Our third annual Global Media Report offers high-level and granular insight into... the media industry around the world, providing historical data from 2009 through 2014 and forecasts from 2015 through 2019.
Commentary - McKinsey Quarterly

Addressing unconscious bias

– Does lopsided male representation in media skew our perceptions? Geena Davis believes it does and corporations have a critical... role in driving change.

Development drivers: Third-party engines and mobile gaming

– A tiny but key component in the massive mobile gaming industry, game engines enable rapid innovation. Deciding on a third-party... engine entails a range of factors.

Global Media Report 2014

– To help interpret the global media landscape, this report draws from a proprietary database of historical and forecast data on... consumer media and ad spend.
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